The organization

CIIIC is the innovation program for Immersive Experiences (IX), running until 2029. It is funded by the National Growth Fund and is overseen by the Ministry of Education, Culture and Science (OCW), with CLICKNL responsible for coordination and operations.

In addition to the Program Team and four implementing organizations—one of which also has a liaison in the Program Team—there is a Supervisory Committee, an Advisory Board (with representatives from the IX community), and the broader IX community.

Program Team and Implementers

The Program Team is the central hub of CIIIC's implementation and is supported by four implementers who 'create' the program:

• NWO/Regieorgaan SIA
• Stimuleringsfonds
• RVO
• TNO

These are also represented in the Program Team through a liaison.

The four implementers, as the name suggests, execute the CIIIC program and do so as much as possible using existing schemes and facilities:

• RVO uses the Innovation Impact Challenge as a means for calls
• The Stimuleringsfonds Creatieve Industrie uses the Artistic and Design Research scheme for its call ‘Artistic & Design Research for Immersive Experiences’ (ADRIE)
• NWO/Regieorgaan SIA use existing shorter and longer-term research schemes
• TNO provides a national network of existing facilities, collectively forming one ecosystem of IX-Labs

Steering Committee

The Steering Committee of CIIIC safeguards the quality, relevance, and societal impact of the program. As an independent body, the committee advises the Ministry of Education, Culture and Science (OCW) on strategic decisions and monitors the progress of CIIIC's mission: to strengthen the Dutch immersive experience (IX) ecosystem.

The committee consists of six members with diverse expertise. Together, they bring a broad perspective on the role of immersive technologies in society: from a safe online environment and climate awareness to innovation in healthcare, the museum sector, the Industrial Metaverse, and future-proof labor market development.

The committee meets regularly and is appointed for the duration of the program (2025–2029).

Advisory Board

The advisory board provides solicited and unsolicited advice on substantive main lines to the CIIIC program team with the aim that the content, activities, and results of CIIIC align with the needs in the field. The Advisory Board consists of creators (creatives, producers, and developers), researchers, education specialists, and clients.

Read the full governance document here (available in Dutch only)