Logos and brand guidelines

On this page you will find the official CIIIC logos and basic usage guidelines. Whether you are announcing a call, making a presentation or producing a publication: these files and tips help you keep CIIIC branding recognisable and consistent.

Downloading the logo

The CIIIC logo is available in three variants. Use the variant that best suits the background of your design or publication:

• Yellow on black - the primary, recognisable variant
• Black on white - for light backgrounds
• White on black - for dark backgrounds

All logos are available in SVG (for print and scalable use) and PNG (for digital use).

Tagline

The CIIIC tagline captures in a few words what CIIIC does. It is used together with the logo as a pill badge, especially in places and for parties not yet familiar with the programme. Use this variant wherever possible.

Usage guidelines

The CIIIC logo may not be distorted, recoloured or given effects. Always place the logo in full, visible and legible. The minimum width is 80px (digital) or 20mm (print).

When combined with another logo (for example that of an implementing organisation), place both logos side by side with equal visual weight.

Attribution

CIIIC stands for Creative Industries Immersive Impact Coalition and is a National Growth Fund programme. Consistent attribution matters for the recognisability of the programme and for accountability towards the National Growth Fund.

On first mention in a text, always use the full name; after that, the abbreviation CIIIC is sufficient.

Obligations for funded parties

Anyone who receives a grant through a CIIIC scheme is required, under article 18 of the ADRIE scheme, to make clear in communications about and in the end products of the funded project that it was made possible in part by:

• Stimuleringsfonds Creatieve Industrie (or the relevant implementing organisation)
• The Ministry of Education, Culture and Science (OCW)
• CIIIC (Creative Industries Immersive Impact Coalition)

Think of:

• Press releases, invitations, interviews and advertisements
• Colophons of catalogues, publications and websites about the project
• Social media posts tagging the funders
• A link from your own website to ciiic.nl

Always use the full names of the funders and use the official logos.

Presentations and publications

Is there a presentation of the project? Send an invitation to CIIIC at info@ciiic.nl. If the project consists (in part) of a publication or audiovisual production, we would be glad to receive two copies.

Do you have important news about your project, have you been nominated for an award or won one? Let us know at info@ciiic.nl.