IX Labs

The Creative Industries Immersive Impact Coalition (CIIIC) is strengthening the Dutch immersive experiences (IX) sector over the coming years with various programs, grants, and open calls. An important part of this is the development of a national network of regional IX Labs, which will make state-of-the-art facilities and expertise accessible to creators, companies, knowledge institutions, and governments.

As part of Action Line 3: Ecosystem and Facilities of the CIIIC program, an open call has been published, with TNO acting as the executing organization. This call will select five regional IX Labs of significant size. These labs enhance the infrastructure for research, development, and experimentation in the field of immersive experiences and promote collaboration and knowledge exchange within the regions.

Objectives

The main objectives of the program are:

• To create a sustainable national infrastructure for the development of immersive experiences
• To provide easy access to state-of-the-art facilities for creators, companies, knowledge institutions, and governments
• To promote collaboration and knowledge transfer between regions
• To create unique world-class facilities that complement rather than duplicate each other.

Background Information and Consultation Meeting

On September 1, 2025, CIIIC and TNO organized an online information and consultation meeting about this scheme (action line 3.1). Nearly 100 participants attended the session, during which TNO explained the framework, conditions, and selection criteria of the call. There was also room for questions, feedback, and discussion about the further process.

Materials from the meeting are available for both attendees and absentees:

• Video recording with interactive transcript (NL/EN)
• TNO Presentation (PDF)
• Transcript of the video

The full pre-announcement of the call, including objectives, participation criteria, financial frameworks, and next steps, can be downloaded here:

• Download the pre-announcement (PDF)

Please note: Submitting questions via the previously open form was possible until September 15, 2025. The collected questions and answers will be shared with all interested parties soon. Stay informed by subscribing to our newsletter.

Q&A

Download the assorted questions and answers here.