What CIIIC does

CIIIC's mission is to strengthen the Dutch Immersive Experiences (IX) industry over the next four years and put it on the (international) map as an open program, creating both economic and societal impact.

Making an impact together. CIIIC makes it possible. With access to state-of-the-art research facilities and a growing (international) network of experts and partners, we provide targeted support through concrete strategic focus areas: from research and development to market introduction and scaling. Our challenge programs connect you with launching customers worldwide. Through our expertise network, you gain access to international markets. And our talent program connects you with the best people and companies. That's the goal we're working toward.

Ensuring coherence

More specifically, five action lines should collectively lead to the desired impact. The calls to action come mainly from action lines 1 and 4, the labs from action line 3, and talent development from action line 2, which plays a key role across the entire sector. All of this comes together in action line 5, where the Program Team uses a range of tools to ensure coherence and guide the program forward, step by step. Let's ride the immersive wave together!