Research into the public values of IX
Immersive experiences bring digital technology and the physical world together, for example through augmented reality, mixed reality or virtual reality. These technologies offer opportunities for innovation, learning, work and societal impact. IX also raise questions about public values, such as inclusion, safety, privacy, autonomy and wellbeing.
CIIIC PRO supports research that provides insight into the effects of IX on these values. The funding is intended for research projects that develop validated knowledge, methods and practical guidance for the responsible design, application and scaling of IX. Research into the role of AI within immersive experiences also falls within the scope of the funding scheme.
Projects can run for up to four years. The focus is on developing knowledge and tools that help organisations factor public values into the policy, design, development and application of IX. The research projects help organisations assess risks, strengthen positive effects and embed public values more firmly in their way of working. In doing so, the funding scheme contributes to responsible innovation and to a strong Dutch IX sector.
Information session
Want to know more about the funding scheme, the conditions and the application process? Then sign up for the online information session on 26 October 2026, 1.00pm to 2.30pm.
Sign up for the online information session (opens in new window)
Matchmaking event
Looking for consortium partners or want to test your research idea? Then come to the matchmaking event on 10 November 2026. During this event, researchers, businesses, social organisations and government bodies can meet each other, exchange ideas and start new collaborations.
- Location: Social Impact Factory, Utrecht
- Time: 2.30pm to 5pm.
Sign up for the matchmaking event (opens in new window)
More information
Thinking of submitting an application? Visit the SIA information page (opens in new window) for all the details on the funding scheme, budget, conditions, key dates, assessment criteria and the full call for proposals.
Want to stay up to date on this call? Sign up for our newsletter and our community platform. You can also get in touch with CIIIC or contact SIA programme manager Roselinde Wijnands directly.