The Locus Of Fear 7 (TLOF_7)
One example is the project The Locus of Fear, in which UMC Amsterdam collaborates with the University of Twente and two IX creators from the cultural and creative industry. In this practice-oriented art research, they investigate how IX can help to better understand and measure experiences of fear.
Involved organisations
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The Good, the Bad, and the Ugly: Exploring the Potential of VR for Decolonial Storytelling
A key focus of the CIIIC stimulus programme is public values. How do we ensure that IX applications are developed, applied and used responsibly? This theme runs as a common thread through all funded projects. The project by Inholland University of Applied Sciences (with, among others, the Nationaal Archief and the Koninklijke Bibliotheek) even focuses entirely on public values. Central to it is the question of how scriptwriters can responsibly develop cinematographic VR narratives about colonial histories and their repercussions in present-day society.
EGG: Hoe een immersieve kunst beleving over transitie doorwerkt in het dagelijks leven van mensen en groepen in een wijk
EGG is a large-scale, sensory, interactive and learning art installation in the shape of an egg that invites encounter and conversation about societal system transitions. The sculpture has a smooth, organic form. Visitors can lean against it, climb on it and move around it freely. They can experience, through their senses, the 'hatching process' of an unknown, fictional creature inside the egg. Using augmented reality (AR) and sensor technology, EGG responds to heat, light and sound. This creates a responsive and partly unpredictable system that prompts spontaneous encounters and conversations among bystanders about transitions in the neighbourhood. In carrying out the project and the research, the Public Values Guideline for Immersive Experiences (CIIIC) is used as a framework for the careful handling of visitors, data and societal impact. Art and performance can have substantial effects on empathy, meaning-making and shifts in perspective (Brown & Novak-Leonard, 2011; Broadhead & Hooper, 2024; Norton, 2015). Knowledge about how such experiences carry over into everyday behaviour, social relationships and neighbourhood-based transition practices (Spaas, 2024; Horvath et al., 2025) is, however, limited. This research addresses the question: how do the installation and its development over time resonate through people and through neighbourhood-based transition processes (Vervoort et al., 2020)? And how can the effects of human-art interaction be understood in terms of values, relationships and community formation (scaling deep), as a basis for a meaningful translation to other contexts (scaling out) (Fraser, 2010 & 2023; Moore et al., 2015)? The research maps experiences, emotions, meanings and possible shifts in thinking and acting, and uses qualitative research to build on the data the installation generates: • EGG as Canvas: visitors leave written, drawn and material traces; • EGG Radio: a participatory platform where young people in particular discuss their experiences; • AR and sensor data: making interactions, attention and patterns of resonance visible.
Towards a Common Language for Immersive Experiences: a Cross-Sector Exploration of Concepts and Measurement
How are IX effects measured? And do different sectors actually mean the same thing when they use IX concepts and measurement methods? These questions evolve alongside developments in the IX field. For Zuyd University of Applied Sciences, this is reason to critically re-examine the perception of existing concepts and methods, together with other research groups and IX creators from the creative industry.
Enhancing Authentic Learning in Primary Care: Real-Time Immersive Experiences in Family Medicine Clerkships
In medical education, too, much is expected of IX applications, certainly given the staff shortages in healthcare. With IX, students should go through a suitable and effective learning experience. Maastricht University is therefore investigating, together with two general practices, how students can experience real patient consultations digitally and live by means of IX.