CIIIC is heading to SXSW London 2026

Immersive Futures: Human First

June 3, 2026 | Bike Shed, London

Immersive Experiences (IX) are rapidly becoming a core layer of the digital society. While AI accelerates the world by enabling the interpretation of complex data, IX introduces new ways of exchanging, learning and creating. In immersive environments, physical and digital space converge, enabling meaningful experiences that foster insight, empathy and human connection.

Program

This information will be updated as more details become available. Please keep an eye on this page and our newsletter.

15:00 – 16:30
Curated roundtable sessions (invite only)

17:00 – 18:00
Beyond Profit: Creating Impact Through Immersive Experiences (SXSW programme)
Featuring a keynote by Thijs Biersteker and additional speakers (more to be announced)

What happens when an organization measures success not in revenue, but in the number of lives it touches? And how do you translate complex scientific insights into experiences that people can truly feel? CIIIC closes the day with a session on impact-driven creativity, bringing together artists, scientists, and investors who are redefining the rules of value creation.

From 18:00
Networking drinks, co-hosted by SXSW (registration opening soon)

All day

At SXSW, astrophysicist Yamila Miguel (Leiden University) and artist Thijs Biersteker (Woven) launch The Equation, a new immersive art installation that directly connects groundbreaking research on the universe with you. This installation can only be experienced here, in this immersive space, at this one moment in time.

The Equation is presented by Woven Foundation and Leiden University, with support from CIIIC, SRON, the European Research Council (ERC), and NWO.

Practical info

June 3, 2026 - Bike Shed, London

Are you also attending SXSW? Contact us 

This program is part of the Dutch pavilion at SXSW London, organized by New Dutch Wave in collaboration with the Embassy of the Kingdom of the Netherlands and ROM Utrecht.

* Access is only possible with an official SXSW badge.