What is IX?

What are Immersive Experiences (IX)?

IX stands for Immersive Experiences: engaging experiences where digital and physical elements merge. It’s not about the technology itself, but about the experience and its impact. IX goes beyond hardware like VR and AR headsets. Think of it as an extra digital layer on top of reality that enables deeper interaction.

What are Immersive Experiences?

Credits: Dalí Brücknel & Max Petrie (direction and editing)